Website and seminar follow-up for an estate planning firm
An example engagement for law firms in Houston.
Example engagement01
This is an example engagement, not a client story. It shows how we would run an audit and build for a typical firm of this kind. The research figures come from the public sources cited, and nothing here reports a specific client's results.
A Houston estate planning and probate firm with two attorneys that holds regular community seminars and gets steady search traffic on wills and trusts.
The website is several years old, slow on phones, and buries the way to book a meeting. Visitors read about trusts and leave without getting in touch.
Seminar sign-in sheets hold dozens of names. Someone means to call each one, but the calls trail off within a week, and most attendees never hear from the firm again.
What the research says02
Google's Core Web Vitals thresholds for a good experience are Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint of 200 milliseconds or less, and Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of page loads.
Under the Texas lawyer advertising rules in effect since July 1, 2021, a firm's homepage must be filed with the Advertising Review Committee unless an exemption applies, while most other website content is exempt. Advertisements must name a lawyer responsible for the content and that lawyer's primary practice location.