Listing appointment follow-up for a real estate team
An example engagement for real estate firms in Houston.
Example engagement01
This is an example engagement, not a client story. It shows how we would run an audit and build for a typical firm of this kind. The research figures come from the public sources cited, and nothing here reports a specific client's results.
A Houston real estate team that focuses on listings in a few neighborhoods and runs home value ads and mailers.
Home value requests arrive at all hours. The agent who receives one sends a report when they can, and if the seller is not ready to list, the lead is rarely contacted again.
Some of those sellers will list later, and the team has no way of telling which ones, because nobody is still in touch when they decide.
What the research says02
88% of recent home buyers purchased through a real estate agent or broker, and 91% of sellers sold with one.
In an audit of 2,241 U.S. companies, firms that tried to contact a web lead within an hour were nearly seven times as likely to have a meaningful conversation with a decision maker as firms that waited even an hour longer, and more than 60 times as likely as firms that waited 24 hours or more.